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How Digital Intelligence Drives Business Growth

BookHardcover
EUR180,00

Product description

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
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Details

ISBN/GTIN978-981-99-4298-5
Product TypeBook
BindingHardcover
PublisherSpringer
Publication townSingapore
Publication countrySingapore
Publishing date24/11/2023
Edition1st ed. 2023
SeriesManagement for Professionals
Pages392 pages
LanguageEnglish
Illustrations185 farbige Abbildungen, 2 s/w Abbildungen
Article no.26745279
CatalogsVLB
Data source no.99f53e522a2a400281ae18691a5f95c7
Product groupBU781
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Author

Zhizhuan Business Research Institute provides training & consulting on digital business, aiming to help enterprises embrace the digital economy and accelerate their digital transformation. Zhizhuan excels in combining in-depth management insights with practice. It provides business executives with both methodologies and practical tools. By simulating real-world decision-making situations, Zhizhuan's facilitators guide business executives to apply those methodologies and tools in their own practices so that learning can be transformed into real business results.

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