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Classical Rhetoric and Modern Public Relations
ISBN/GTIN

Classical Rhetoric and Modern Public Relations

An Isocratean Model
PaperbackPaperback
EUR54,00

Product description

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
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Details

ISBN/GTIN978-1-138-23382-9
Product TypePaperback
BindingPaperback
FormatTrade paperback (US)
Publishing date10/10/2016
LanguageEnglish
SizeWidth 152 mm, Height 229 mm, Thickness 11 mm
Weight286 g
Article no.28152845
CatalogsLibri
Data source no.A28388126
Product groupBU553
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