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Creating a Brand Story
ISBN/GTIN

Creating a Brand Story

Use Psychology to Make Your Brand Story Customer Centric
TaschenbuchKartoniert, Paperback
EUR39,00

Produktbeschreibung

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.
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Details

ISBN/GTIN978-1-3986-1882-4
ProduktartTaschenbuch
EinbandKartoniert, Paperback
FormatTrade Paperback (USA)
Erscheinungsdatum29.04.2025
SpracheEnglisch
Artikel-Nr.28595553
KatalogLibri
Datenquelle-Nr.A48828888
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When the draft to her first novel gets stolen in a robbery, Lasley impulsively upends her life in London and moves to Aberdeen to talk to men in Scotland, who work on oil rigs. Her long year of pub interviews with these workers is shot through by the story of her obssessive affair with Caden, the first oil rig worker she interviews.
The strongest part by far are the snippets of insights into life on the oil rig, the specific lingo and rythm of life offshore in an all male environment. In her own words, Lasley wanted to find out what men are like with no women around. This query gives the book, especially in the passages about the affair, a curiously misogynist angle. At times I found myself reminded of Lisa Taddeo's chronicles of love lives of three American women. Books like these are often heralded for showing 'female desire' when in fact it more often depicts are certain type of needy, unhealthy attachment style. Personally, less pining and more reporting would have pleased me.

Autor/in

Pat Jordan is a global brand consultant, academic and government advisor based in London, UK. As founder of The Worldwide Psychology Company, he advises the private sector and governments on issues of branding, marketing and strategy based on customer insights. As an academic, he is currently Professor of Design Psychology at Middlesex University and Professor of Branding at CEDIM, Mexico. He is a popular speaker and guest lecturer, speaking at conferences such as Forrester Marketing Forum, The Marketing Meet Up and the Market Research Society's Conference.

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