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Smart Management

How Simple Heuristics Help Leaders Make Good Decisions in an Uncertain World
TaschenbuchKartoniert, Paperback
EUR45,00

Produktbeschreibung

"A demonstration of the superiority of the "fast and frugal heuristics" model over statistical analysis for making business decisions"--
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Details

ISBN/GTIN978-0-262-54801-4
ProduktartTaschenbuch
EinbandKartoniert, Paperback
Erscheinungsdatum14.05.2024
SpracheEnglisch
MasseBreite 153 mm, Höhe 228 mm, Dicke 20 mm
Gewicht340 g
Artikel-Nr.28811918
KatalogLibri
Datenquelle-Nr.A49008580
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"The hungry judges soon the sentence sign,
And wretches hang that jury-men may dine;" so goes one of the couplets in Alexander Pope's "The Rape of the Lock" - a satirical, cynical critique of British 18th century society. The message behind this couplet is however more or less exactly what the three authors of "Noise" (if I type their names out, my character count will be shot) look at from a more scientific, less cynical standpoint. Why is that judges are more generous with sentences when their stomachs are full? Or when their football team has recently won a game? Why indeed is there such disparity between sentences/insurance quotes/grading between apparently similar cases. What the authors zone in on is the background "noise" that make our decisions and judgements less rational and measurable than we might assume. With not only an excellent explanation of the problem but also tips on how to avoid it, this is an extremely worthwhile book to examine one's own decision making skills

Autor/in

Jochen Reb is Professor of Organizational Behavior and Human Resources and founding Director of the Mindfulness Initiative at the Lee Kong Chian School of Business, Singapore Management University.

Shenghua Luan is Professor of Psychology and Principal Investigator of the Risk and Uncertainty Management Lab at the Institute of Psychology, Chinese Academy of Sciences.

Gerd Gigerenzer is Director of the Harding Center for Risk Literacy at the University of Potsdam, Director Emeritus at the Max Planck Institute for Human Development, and Partner of Simply Rational-the Institute for Decisions. He is the author of Calculated Risks, Gut Feelings, Risk Savvy, and How to Stay Smart in a Smart World (MIT Press).

Schlagworte