Merkliste
Die Merkliste ist leer.
Der Warenkorb ist leer.
Kostenloser Versand möglich
Kostenloser Versand möglich
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.
The Experimentation Field Book
ISBN/GTIN

The Experimentation Field Book

A Step-by-Step Project Guide
TaschenbuchKartoniert, Paperback
EUR27,00

Produktbeschreibung

Weiterlesen

Details

ISBN/GTIN978-0-231-21417-9
ProduktartTaschenbuch
EinbandKartoniert, Paperback
Erscheinungsdatum13.02.2024
SpracheEnglisch
MasseBreite 213 mm, Höhe 221 mm, Dicke 12 mm
Gewicht270 g
Artikel-Nr.26757496
KatalogLibri
Datenquelle-Nr.A47010868
Weitere Details

Bewertungen

Empfehlungen zu ähnlichen Produkten

"The hungry judges soon the sentence sign,
And wretches hang that jury-men may dine;" so goes one of the couplets in Alexander Pope's "The Rape of the Lock" - a satirical, cynical critique of British 18th century society. The message behind this couplet is however more or less exactly what the three authors of "Noise" (if I type their names out, my character count will be shot) look at from a more scientific, less cynical standpoint. Why is that judges are more generous with sentences when their stomachs are full? Or when their football team has recently won a game? Why indeed is there such disparity between sentences/insurance quotes/grading between apparently similar cases. What the authors zone in on is the background "noise" that make our decisions and judgements less rational and measurable than we might assume. With not only an excellent explanation of the problem but also tips on how to avoid it, this is an extremely worthwhile book to examine one's own decision making skills

Autor/in

Jeanne Liedtka is the United Technologies Corporation Professor of Business Administration at the Darden Graduate School of Business Administration at the University of Virginia and a leading expert and author on design thinking.

Elizabeth Chen is the design thinking lead at Innovate Carolina, the unit for innovation, entrepreneurship, and economic development at the University of North Carolina at Chapel Hill.

Natalie Foley is the director of advisory services for Opportunity@Work, a startup social enterprise, where she uses experimentation to launch new products and services. Previously, she was the CEO of Peer Insight, a venture studio and innovation consulting firm.

David Kester is the managing director and founder of the strategic design consultancy DK&A and the executive training school Design Thinkers Academy London. He is a former CEO of the UK Design Council and honorary professor at Warwick Business School.