"The hungry judges soon the sentence sign,
And wretches hang that jury-men may dine;" so goes one of the couplets in Alexander Pope's "The Rape of the Lock" - a satirical, cynical critique of British 18th century society. The message behind this couplet is however more or less exactly what the three authors of "Noise" (if I type their names out, my character count will be shot) look at from a more scientific, less cynical standpoint. Why is that judges are more generous with sentences when their stomachs are full? Or when their football team has recently won a game? Why indeed is there such disparity between sentences/insurance quotes/grading between apparently similar cases. What the authors zone in on is the background "noise" that make our decisions and judgements less rational and measurable than we might assume. With not only an excellent explanation of the problem but also tips on how to avoid it, this is an extremely worthwhile book to examine one's own decision making skills

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Blanchard, KennethShula, Don

Kenneth Blanchard and Don Shula

The Little Book of Coaching

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