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Empirical Multimodality Research

Methods, Evaluations, Implications
E-BookEPUBAdobe DRM [Hard-DRM]E-Book
EUR124,95

Produktbeschreibung

This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.
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Details

Weitere ISBN/GTIN9783110725155
ProduktartE-Book
EinbandE-Book
FormatEPUB
Format HinweisAdobe DRM [Hard-DRM]
FormatFormat mit automatischem Seitenumbruch (reflowable)
ErscheinungsortBerlin/Boston
Erscheinungsdatum08.11.2021
SpracheEnglisch
Dateigrösse27406408 Bytes
Illustrationen33 s/w Tabellen, 24 farbige Abbildungen, 26 s/w Abbildungen
Artikel-Nr.10803437
KatalogVC
Datenquelle-Nr.3449207
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Berlin is a bilingual city. Even despite writing this review in English, I am not quite anglo- or egocentric enough to mean its linguistic identity is split between German and my mother tongue. But it is a city in which an extraordinary number of people have proficiency in more than one languages (and many in many).
Costa's book, an excellent introduction to the neuroscience of what it means to be bilingual, is therefore a book for Berliners. In witty, digressive prose, he charts how bilingual people's brains are shaped differently (sometimes literally) from the moment of birth to old age. Although he is cautious not to claim too many pure benefits (as a Barcelonan, fluent in Spanish, Catalan and English that could be perceived as smug), he does say bilinguals may be more empathetic and less susceptible to dementia than monolinguals. A book for polyglots to feel more smug about themselves and to inspire monolingual, anglophone Berliners to finally sign up for that German course...
Ahoi book lovers and aspiring writers! You will adore Grant Snyder's creative one- to two-page comics. Going through this book a few pages per sitting, I couldn't help but marvel at Snyder's ingenuity and wit.
A failsafe gift for literary buffs.

Autor/in

Jana Pflaeging, University of Salzburg; Janina Wildfeuer, University of Groningen; John A. Bateman, Bremen University.

Schlagworte