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Meatball Sundae
ISBN/GTIN

Meatball Sundae

How new marketing is transforming the business world (and how to thrive in it)
PaperbackPaperback
EUR15,00

Details

ISBN/GTIN978-0-349-43983-9
Product TypePaperback
BindingPaperback
Publishing date04/04/2024
LanguageEnglish
SizeWidth 197 mm, Height 125 mm, Thickness 19 mm
Weight202 g
Article no.26825595
CatalogsLibri
Data source no.A47144340
Product groupBU784
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Recommendations for similar products

"The hungry judges soon the sentence sign,
And wretches hang that jury-men may dine;" so goes one of the couplets in Alexander Pope's "The Rape of the Lock" - a satirical, cynical critique of British 18th century society. The message behind this couplet is however more or less exactly what the three authors of "Noise" (if I type their names out, my character count will be shot) look at from a more scientific, less cynical standpoint. Why is that judges are more generous with sentences when their stomachs are full? Or when their football team has recently won a game? Why indeed is there such disparity between sentences/insurance quotes/grading between apparently similar cases. What the authors zone in on is the background "noise" that make our decisions and judgements less rational and measurable than we might assume. With not only an excellent explanation of the problem but also tips on how to avoid it, this is an extremely worthwhile book to examine one's own decision making skills

Author

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.