Relationship Marketing

Successful Strategies for the Age of the Customer

von

Mckenna, Regis

TaschenbuchKartoniert, Paperback

EUR20,00

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Produktbeschreibung

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

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ISBN/GTIN978-0-201-62240-9

ProduktartTaschenbuch

EinbandKartoniert, Paperback

FormatTrade Paperback (USA)

VerlagBasic Books

Erscheinungsdatum21.05.1993

SpracheEnglisch

MasseBreite 156 mm, Höhe 233 mm, Dicke 18 mm

Gewicht354 g

Artikel-Nr.21252198

KatalogLibri

Datenquelle-Nr.A776617

WarengruppeSozialwissenschaften, Recht, Wirtschaft | Wirtschaft | Werbung, Marketing

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Autor/in

Mckenna, Regis

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

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Relationship Marketing

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